Upendra believes that rapid technological advancements have revolutionized the film industry, requiring filmmakers to adapt and making the director's job more challenging. The latest poster for his highly anticipated directorial return, UI, released on his birthday, September 18, has excited fans. Upendra emphasizes the importance of audience feedback, stating that their opinions are crucial. He describes the upcoming film as one that explores unconventional themes, challenging viewers to think critically and decode its message. By utilizing state-of-the-art technology, the film aims to provide an immersive viewing experience.